In this article, we’ll go over the steps for sharing access to the most common platforms necessary for digital advertising: Google Analytics, Google Tag Manager, Google Search Console, Google Ads, Meta Ads, and more!
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). This is done by implementing a variety of strategies and techniques designed to improve the relevance and authority of a website.
We can summarize these tactics into three buckets:
– User Experience: What we experience on the website
– Technicals: What search engines understand of the website
– Reputation: How often is the website talked about positively