Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). This is done by implementing a variety of strategies and techniques designed to improve the relevance and authority of a website.
We can summarize these tactics into three buckets:
– User Experience: What we experience on the website
– Technicals: What search engines understand of the website
– Reputation: How often is the website talked about positively