In this article, we’ll go over the steps for sharing access to the most common platforms necessary for digital advertising: Google Analytics, Google Tag Manager, Google Search Console, Google Ads, Meta Ads, and more!
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). This is done by implementing a variety of strategies and techniques designed to improve the relevance and authority of a website.
We can summarize these tactics into three buckets:
– User Experience: What we experience on the website
– Technicals: What search engines understand of the website
– Reputation: How often is the website talked about positively
Digital marketing can be a daunting and complex task for businesses, especially for those who are new to the game. But fear not, for there is a simple and efficient way to create a digital marketing brief that will help agencies and contractors understand your needs and goals: TAAGS.
TAAGS is a proven marketing brief that can help businesses plan and execute successful marketing campaigns. It stands for Timing, Audiences, Assets, Goals, and Spend, and provides a framework for organizing and prioritizing the key elements of a marketing campaign. By considering each of these elements carefully, businesses can ensure that their marketing efforts are effective, efficient, and aligned with their overall goals.